Evaluation Question 3

Whilst doing research into my target audience as a part of the research and planning task that was done before creating the products so that we knew as much information about conventions of form and genre but also how to make our target audiences respond positively to the promotional package.

This research included doing research into our chosen genre on the internet and creating a moodboard of everything associated with this genre to help us with iconography in our products making the genre easily identifiable.

From this research I found out how I should dress my artist so that he conformed to the costume as a part of mise-en-scene in the genre. As Supreme is a well known brand that is worn by many boys who listen to the genre usually with jeans that are rolled up I decided for the costume of my artist had to be similar so that he appealed to the male demographic and would bring in more of an audience as the the male viewers could connect with my artist over common interests and clothes. I also decided to have lighters as a part of props in the mise-en-scene in the background of one of my shots as a lot of teenagers who listen to indie music own lighters whether it be smoking cigarettes or weed connecting to my artist to my audience more.


To understand my audience better I did a survey for my target audience.



From the survey I also learned that my target audience had certain expectations of what is conventionally included in indie music videos. Finding this out made it easier for me to pick which props to use as part of mise-en-scene in my music video because they had become a part of iconography for that specific genre to the audience.


After completing the design of my products I decided to do a survey to find out whether or not I had been successful or not in creating a promotional package by asking my target audience a series of questions as well as videoing a potential target audience asking a similar set of questions so that I would get a wide range of responses. This initial survey I did as part of my research also confirmed that abandoned locations/ old building were also a part of iconography in music videos which helped with choosing the location for my video. Overall I found this survey very helpful in the construction of my video.


I also showed my video and ancillary texts to a first year media class so that I could get completley unbiased responses about my A2 media portfolio as they didn't know me and would be honest about what they thought.

In the video it is made clear that my genre was identified as either 'Indie' or 'Alternative' which shows that my products successfully showed the genre because the reason some of the audience responded alternative as well as indie is because of the use of the prop gun as part of mise-en-scene which I understand as guns aren't conventionally used in the indie genre but as it was an important part of the narrative and linked the lyrics to the visuals I thought it was necessary to add it in.

Also from feedback with the amount of hands raised to the question about whether my promotional package works well together was mostly positive showing my products were successful and were easily identifiable as one whole package.