Demographics

I will be targeting my promotional package towards a younger audience between the ages of 16-21. I will be aiming for this age group as I am from this age group and know a lot of people around this age like indie music. This fact is backed up by my survey which I found all of my answers in this age group answered and found that the most popular genre of music in it was indie. To adhere to this age group and work with my song I will feature a relationship breaking a part as this is what happens a lot in this age group whether it be happening to them or someone they know, which will connect it more to my audience since they will understand.

I won't be targeting my product at any specific gender as the indie genre brings in multiple audiences meaning that I will do the same when creating my promotional product. To conform to this I have decided to have a male artist and have also included a female character to develop the narrative but also to make my product more appealing to the audience.

The social class I will be targeting my promotional product towards D, C2 and B. My primary audience will be B as white middle class girls tend to listen to indie music the most as they can afford to go to gigs but I will also be targeting towards the D, C2 category as indie gigs tend to be cheaper and have more appeal than pop artists that charge lots of money for concerts.